Employer Branding: When the Organization Appears as One Person

IT workers are fundamental to almost all organizations. However, the successful
retention of IT workers is difficult, since the job market is full of opportunities for this
type of workers.

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Business Transformation and IT service provider Conclusion has reached an agreement with Novabase to acquire the leading Portuguese IT talent and service provider company Neotalent.
The present study aimed to test a full structural model which assumes employer branding, openness to change supervisor support and job satisfaction as predictors the intention to quit in a sample of IT workers from a big Portuguese company.
Companies' employer branding is of great importance when recruiting and maintaining workers. Nowadays, the IT component of companies is fundamental. As such, maintaining those workers is essential, yet difficult, since the job market is full of opportunities for this type of workers.

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Employer Branding: When the Organization Appears as One Person